New Brunswick Tomorrow
NBT can do what the name says – it can shape the future of the city”
– Cited from an early pamphlet for broad distribution (circa 1979)
Message from the President
For more than 40 years, New Brunswick Tomorrow has driven social revitalization for the city by taking on the issues that matter most to city residents and families.
Working side by side with committed partners, we focus on addressing some of the city’s most pressing issues by setting goals, turning goals into plans, and plans into action, ultimately helping residents improve their quality of life.
NBT was founded on a vision – a vision that serves as a guide post for the city’s revitalization, where all New Brunswick residents have the opportunity for a high quality of life; including but not limited to, education, employment, food, health, housing, and safety. Through a shared value of community and partnership, we have brought diverse interests to the table to inspire people and mobilize resources to strengthen our community. We're building on our successes to better the lives of the residents of New Brunswick, while also driving change to move people forward.
All the Best,
In the early 1970’s, the city of New Brunswick was plagued with urban decay.
Many businesses and residents chose to leave the city for the suburbs. Weighing a similar decision, Johnson & Johnson contemplated a move of their World Headquarters from where it was founded in 1886. Before doing so, Johnson & Johnson commissioned a study to determine if there was a willingness from the community to work in partnership to revitalize the city. The results stated that there was a strong potential and a sense of urgency from the community to revitalize the city. Therefore, Johnson and Johnson remained in the city, built a new headquarters, and established a private/public partnership to manage the revitalization process. On July 1975, New Brunswick Tomorrow was officially organized, with a Board of Directors representing all segments of the community, and John J. Heldrich, Johnson & Johnson’s Executive Committee member, elected as chairman.
Since 1975, New Brunswick Tomorrow (NBT) has focused on improving the quality of life for residents in the City of New Brunswick. In its initial years, NBT focused on creating “brick-and mortar” revitalization plans that its daughter organization, The New Brunswick Development Corporation, would implement. However, by 1980, the organization adopted the philosophy that a city cannot be revitalized by brick-and-mortar alone. Therefore, NBT focuses on the social and economic issues that affect all city residents.
Members of the Board
New Brunswick Tomorrow is thankful for the generous support of our funding partners. They share our vision and passion for our city and its people. We look forward to working with our funders in the future as we build a stronger New Brunswick together.
Learn more about NBT, who we are and how we operate. See our impact on the residents of New Brunswick from our annual reports, community surveys and other public documents. We believe transparency is essential in building trusted relationships with our community.