Revitalizing New Brunswick's Economy
A Neighborhood Initiative
We're creating new paths of economic mobility for residents.
Entrepreneurship and small business creation is a pathway to economic mobility for many low and moderate-income and immigrant households, and a key factor in neighborhood revitalization. NBT aims to help more aspiring entrepreneurs start businesses, and to support established small businesses to meet their needs and improve neighborhood commercial areas. NBT has assisted in the creation and implementation of a community marketplace in the Esperanza neighborhood, The Mercado Esperanza, to be supplemented by the launch of an entrepreneurship training program. This activity is undertaken in collaboration with Elijah’s Promise and coLAB Arts.
NBT, via our Esperanza Neighborhood Project, will increase our capacity to support French Street area businesses and transform their shared corridor, through enhanced marketing, technical assistance, and targeted deployment of beautification funds. We're working with established businesses in the French Street corridor to improve customer/resident perceptions, increase sales, and attract more outside visitors
We are seeking partnership and investment to further bolster these strategies, with a special focus on scaling up our emerging efforts to support entrepreneurs and first-time home owners. The effects of additional investments will be visible in beautified public spaces, new businesses, and owner-occupied homes. More importantly, it will be felt in the enhanced quality of life in a neighborhood that deserves to be not just the first stop, but a permanent home for the American Dream. With immigrants’ claim to that Dream increasingly called into question in our political discourse, it is crucial to support the port of entry communities that make that claim possible.
For decades, New Brunswick Tomorrow has been committed to moving New Brunswick’s people forward. In the Esperanza neighborhood, your investment can build on this momentum, enabling neighbors to shape a community that is a worthy home for their American dreams.
Number of volunteer residents
Number of hours resident volunteers have performed for clean-ups & Crime Watch meetings
Number of resident Family Leadership Academy graduates
Total money saved by FLA graduates for future investments
Amount invested by the City of New Brunswick to improve neighborhood storefronts
Number of workers gaining mandatory paid sick time due to Esperanza resident activism
Completed cohort sessions
families graduated from FLA
collectively saved for future investment
personal goals completed
Within three years, NBT and our partners in the Housing Collaborative will have substantially impacted dynamics in New Brunswick’s housing market, particularly for LMI and immigrant families in Esperanza and Unity Square, by:
Number of new first-time home buyers
Number of blighted homes that have been rehabilitated
Number of residents signing up for housing assessments
Completed home assessments (May–July ’18)
NBT and its partners will have contributed to the growth of local entrepreneurs and small businesses by:
Local entrepreneurs participating in the community marketplace
Entrepreneurs completing the Community Business Academy program
New small businesses formed
Improvement in customer/resident perceptions of French St. Corridor (via Survey)
Increased sales at participating businesses