Neighborhoods

Revitalizing New Brunswick's Economy

Economic Development

Economic Development

We're creating new paths of economic mobility for residents.

Entrepreneurship and small business creation is a pathway to economic mobility for many low and moderate-income and immigrant households, and a key factor in neighborhood revitalization. NBT aims to help more aspiring entrepreneurs start businesses, and to support established small businesses to meet their needs and improve neighborhood commercial areas. NBT has assisted in the creation and implementation of a community marketplace in the Esperanza neighborhood, The Mercado Esperanza, to be supplemented by the launch of an entrepreneurship training program. This activity is undertaken in collaboration with Elijah’s Promise and coLAB Arts.

NBT, via our Esperanza Neighborhood Project, will increase our capacity to support French Street area businesses and transform their shared corridor, through enhanced marketing, technical assistance, and targeted deployment of beautification funds. We're working with established businesses in the French Street corridor to improve customer/resident perceptions, increase sales, and attract more outside visitors

We are seeking partnership and investment to further bolster these strategies, with a special focus on scaling up our emerging efforts to support entrepreneurs and first-time home owners. The effects of additional investments will be visible in beautified public spaces, new businesses, and owner-occupied homes. More importantly, it will be felt in the enhanced quality of life in a neighborhood that deserves to be not just the first stop, but a permanent home for the American Dream. With immigrants’ claim to that Dream increasingly called into question in our political discourse, it is crucial to support the port of entry communities that make that claim possible.

For decades, New Brunswick Tomorrow has been committed to moving New Brunswick’s people forward. In the Esperanza neighborhood, your investment can build on this momentum, enabling neighbors to shape a community that is a worthy home for their American dreams.

OUR IMPACT

500

Number of volunteer residents

4,500

Number of hours resident volunteers have performed for clean-ups & Crime Watch meetings

54

Number of resident Family Leadership Academy graduates

$115k

Total money saved by FLA graduates for future investments

$150k

Amount invested by the City of New Brunswick to improve neighborhood storefronts

6,900

Number of workers gaining mandatory paid sick time due to Esperanza resident activism

4

Completed cohort sessions

54

families graduated from FLA

$115k

collectively saved for future investment

160

personal goals completed

Within three years, NBT and our partners in the Housing Collaborative will have substantially impacted dynamics in New Brunswick’s housing market, particularly for LMI and immigrant families in Esperanza and Unity Square, by:

15

Number of new first-time home buyers

25

Number of blighted homes that have been rehabilitated

232

Number of residents signing up for housing assessments

53

Completed home assessments (May–July ’18)

NBT and its partners will have contributed to the growth of local entrepreneurs and small businesses by:

60

Local entrepreneurs participating in the community marketplace

50

Entrepreneurs completing the Community Business Academy program

50

New small businesses formed

15%

Improvement in customer/resident perceptions of French St. Corridor (via Survey)

10%

Increased sales at participating businesses

Camp attendees preparing for soccer skills camp

Camp attendees preparing for soccer skills camp

Camp attendees preparing for soccer skills camp

Camp attendees preparing for soccer skills camp

Camp attendees preparing for soccer skills camp

Camp attendees preparing for soccer skills camp

Camp attendees preparing for soccer skills camp

Camp attendees preparing for soccer skills camp

Camp attendees preparing for soccer skills camp

Camp attendees preparing for soccer skills camp

Camp attendees preparing for soccer skills camp

Camp attendees preparing for soccer skills camp

KEY ISSUES

  • Immigrants to the US are twice as likely to start new businesses as native-born persons, and represent a larger share of US small business owners than their share of the overall population. This immigrant entrepreneurial spirit is visible in a special way on New Brunswick’s principal neighborhood commercial corridors, French Street and Remsen Avenue. French Street and its adjacent streets, for example, form a busy business district that is home to over 100 local businesses, ranging from authentic Mexican restaurants to clothing stores and much more.
  • Most of the businesses in these neighborhoods, reflecting their customers, are owned and operated by local Latino entrepreneurs. In the absence of much formal support, these individuals applied their business savvy to serving a local Latino market that began modestly several decades ago, but now is the primary economic driver outside of New Brunswick’s downtown and college areas.
  • Complementing these establishments are the many uncounted micro-entrepreneurs, such as street vendors, home cooks, and direct sales representatives (e.g., Avon, Herbalife), who sell their wares more informally, either as primary or supplemental income. These modern-day “cottage industries” help many low-income New Brunswick households to make ends meet. Particularly for undocumented immigrants, entrepreneurship provides a potential path to success beyond the low ceiling of opportunity available in the low-wage workforce.
  • NBT, beginning with its Esperanza Neighborhood Project, has identified the support of these entrepreneurs, both in the informal economy and in the established neighborhood commercial corridors, as an area of need and of tremendous untapped potential.

PROGRAM
Partners

NBT partners with the following organizations to make this program available to the people of New Brunswick: Elijah's Promise and coLAB Arts